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7 Steps to Being Prepared for an Injury

7 Steps to Being Prepared for an Injury Written by Eric Petersen Let’s face it, injuries hurt! And it is not only the physical pain of an injury that can cause damage to a business. There have been many studies done on the financial impact that an injury has on a...

Identifying Your Ideal Client

Identifying Your Ideal Client Written by Katie Petersen Do you know who your ideal customer is? What is their annual income? What are their personal interests? Do you know the steps your dealership needs to take to attract that ideal customer?  If you struggled...

Hiring Best Practices

Hiring Best Practices Written by Eric Petersen, CIC Hiring is one of the most difficult challenges that a business owner faces, especially in the dealership world. Despite the frustrations that hiring presents, you can get great employees on your team by setting up a...

Why Insurance Is Not Risk Management

Why insurance is not risk management Written by Eric Petersen, CIC “I practice risk management. I buy insurance.” It’s staggering how many times I hear that phrase and unfortunately it is equivalent to “locking our gate is the only thing I can do to prevent theft of...

The Hard Market Is Here

The Hard Market Is Here Written by Eric Petersen, CIC Like most industries, the insurance industry has market cycles. The insurance industry uses the terms “soft” and “hard” to describe the particular economic conditions the industry at large is enduring. As a whole,...