by Katie Petersen | Jan 2, 2025 | Fixed Ops
5 Strategies to Better Your Social Media Marketing Written by Katie Petersen If you’ve ever found yourself staring at your computer screen, wondering what to post on your social media accounts, you are not alone. Digital marketing success remains elusive to most small...
by Katie Petersen | Jan 2, 2025 | Fixed Ops
5 Hiring Hot Spots Written by Eric Petersen We all want to have the very best employees, yet the most common question that I get asked is, “where are these people?” So, in my never-ending quest to help the dealership industry advance, I want to share my top 5 hiring...
by Katie Petersen | Aug 30, 2024 | Variable Ops
Cyber Security Basics Written by Doug Peterson and Geoff Wisman One of the most common questions dealership owners ask us revolves around how to prevent a cybercrime from destroying their business. While we have plenty of advice to give on this topic, we thought it...
by Katie Petersen | Jun 27, 2024 | Variable Ops
Feel, Felt, Found: 3 F’s Of Objection Handling Written by Eric Petersen Unfortunately, part of being in sales entails hearing objections from your prospective customers. While many times the objection can be demoralizing to you, the sales person, it really is...
by Katie Petersen | Jun 27, 2024 | Variable Ops
Keys to a Great Company Culture Written by Eric Petersen Google. Zappos. T-Mobile. We’ve all heard about giant companies having great company culture, right? But what about your dealership? How can you create the best culture for your team that keeps your top...
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