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Is Your Safety Program Effective?

Is Your Safety Program Effective? Written by Eric Petersen As partners in the dealership industry, we are often asked, “how does a dealership make sure their safety program is working?” It is an easy question with a potentially difficult answer, so to simplify it for...

5 Strategies to Better Your Social Media Marketing

5 Strategies to Better Your Social Media Marketing Written by Katie Petersen If you’ve ever found yourself staring at your computer screen, wondering what to post on your social media accounts, you are not alone. Digital marketing success remains elusive to most small...

5 Hiring Hot Spots

5 Hiring Hot Spots Written by Eric Petersen We all want to have the very best employees, yet the most common question that I get asked is, “where are these people?” So, in my never-ending quest to help the dealership industry advance, I want to share my top 5 hiring...

7 Steps to Being Prepared for an Injury

7 Steps to Being Prepared for an Injury Written by Eric Petersen Let’s face it, injuries hurt! And it is not only the physical pain of an injury that can cause damage to a business. There have been many studies done on the financial impact that an injury has on a...

Identifying Your Ideal Client

Identifying Your Ideal Client Written by Katie Petersen Do you know who your ideal customer is? What is their annual income? What are their personal interests? Do you know the steps your dealership needs to take to attract that ideal customer?  If you struggled...

Hiring Best Practices

Hiring Best Practices Written by Eric Petersen, CIC Hiring is one of the most difficult challenges that a business owner faces, especially in the dealership world. Despite the frustrations that hiring presents, you can get great employees on your team by setting up a...