Identifying Your Ideal Client

Identifying Your Ideal Client Written by Katie Petersen Do you know who your ideal customer is? What is their annual income? What are their personal interests? Do you know the steps your dealership needs to take to attract that ideal customer?  If you struggled...

Hiring Best Practices

Hiring Best Practices Written by Eric Petersen, CIC Hiring is one of the most difficult challenges that a business owner faces, especially in the dealership world. Despite the frustrations that hiring presents, you can get great employees on your team by setting up a...