by Katie Petersen | Aug 4, 2025 | Variable Ops
We Are ALL In Sales Written by Eric Petersen Everyone in your organization is in sales. There I said it. Don’t agree with me? Keep reading and let’s see if I can change your mind. To start, I want you to reflect on a recent experience that you’ve personally had where...
by Katie Petersen | Jun 26, 2025 | Variable Ops
Does My Company Culture Attract Top Talent? Written by Eric Petersen Finding quality employees is a never ending challenge for dealerships. Despite a surplus of job openings in nearly every trade, skilled candidates remain hard to come by. Businesses everywhere are...
by Katie Petersen | Aug 30, 2024 | Variable Ops
Cyber Security Basics Written by Doug Peterson and Geoff Wisman One of the most common questions dealership owners ask us revolves around how to prevent a cybercrime from destroying their business. While we have plenty of advice to give on this topic, we thought it...
by Katie Petersen | Jun 27, 2024 | Variable Ops
Feel, Felt, Found: 3 F’s Of Objection Handling Written by Eric Petersen Unfortunately, part of being in sales entails hearing objections from your prospective customers. While many times the objection can be demoralizing to you, the sales person, it really is...
by Katie Petersen | Jun 27, 2024 | Variable Ops
Keys to a Great Company Culture Written by Eric Petersen Google. Zappos. T-Mobile. We’ve all heard about giant companies having great company culture, right? But what about your dealership? How can you create the best culture for your team that keeps your top...
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